Released on = January 18, 2007, 12:08 pm

Press Release Author = Barry Rice

Industry = Internet & Online

Press Release Summary = The summary should arouse curiosity in the reader to read
the rest of your press release. It is very important to make it interesting and not
dull.

Press Release Body = City, State - date - intro statement

The intro statement should read like a story and begin to answer who, what, when,
why, and how. DON\'T pitch your product or service here. At the first \"whiff\" of a
pitch people are going to be turned from your release.

Instead of pitching you should continue to \"tease\" the reader into wanting to find
out more information by visiting your website.

You can start with a quotation or a statement that gets attention. It should speak
to a hot-button that the media can quickly begin to picture for a story... or give
other readers an intriguing story so they want to learn more about you on your
website.

Expand on your intro statement.

You can include quotes or a statements here to add news value. Statistics are also
useful, but should be simple and to the point.

Give The Benefits Of Your Product Or Service

These should tease the reader like crazy to visit your website and find out more. A
great strategy is to make the bullets \"blind\" or hide the why a benefit works. Here
are some examples:

- The single biggest reason you\'re going bald that will make your hair grow in two
weeks or less (the pharmaceutical companies don\'t want you to know this).
- How you can get discount gas at the pumps using this little-known bartering secret
only used by select group of savvy consumers.
- The wrong way and the right way to negotiate a car deal that almost forces car
salesman to lose money when they give you such a low discounted price.

Explain the background or bio regarding your release

Example: Dr. John Smart studies the effects of tooth decay and publishes his
results in a free monthly electronic magazine entitled, \"Tooth Decay Chronicles.\"

Testimonials

If you have any testimonials or have any other media credits like being featured on
Oprah, then you would include those here. This adds credibility to yourself and
lets others do the bragging of your credentials for you.

Possible Interview Questions

Call on the media to contact you

Contact Barry Rice for more insights into this topic. Direct line: (555) 555-5555
Email: barry@outofthefog.com Other helpful information regarding the this product or
service can be found at: http://www.outofthefog.com.

Important Note: It is important to include the website URL that you want ranked at
least 1 time in your body and at least twice for the entire release.

Web Site = http://www.outofthefog.com

Contact Details = Contact Information:
Barry Rice
Sunrise Of Opportunity Group, Inc.
Phone : 615-479-8619
Fax : 615-822-4777
http://www.outofthefog.com